Looking for that secret sauce to really grow your 2015 real estate business?? Here it is! Don’t forget to comment and let us know your thoughts and have a chance to win a $25 gift card:)
For many people, Home Purchase the biggest financial transaction they’ll ever make. That’s why doing it right the first time is so important. The steps to buying a house takes a lot of time and effort. It can be a long and complex process. For someone who haven’t done it before, it can be a very intimidating and overwhelming process. Luckily, armed with the right knowledge and know-how, your clients can start realizing their homeowner dreams — the fast, easy, effective way.
We have a gift to you. Guiding your clients before the home buying starts made easier! DOWNLOAD our GIFT TO YOU: The 8 Steps To Buying a House Infographic that you can hand out to your clients!!! PLEASE CLICK HERE to DOWNLOAD.
Watch this video where I discuss Facebook, Brendon Burchard, and how he excels at this strategy!
For access to Brendon Burchards video click the link below:
Comment below and let us know your thoughts about the video for your chance to win next week’s $25 Starbucks Gift Card!
Whether you made a goal to read more books this year, or you just want to cross some titles off your book list, summer is a great time to catch up on reading. There are literally thousands of real estate books on the market today, and trying to separate the best books from those that can easily be passed on can be tough.
Many of you have asked me to supply a recommended reading list which includes books about real estate, leadership, business and personal growth. Click the link HERE to get a downloadable PDF of the List.
QUESTION: Remember, leaders are readers, regardless of age or profession. What kind of leader do you want to be in five years? Comment below and let us know for your chance to win next week’s $25 Starbucks Gift Card.
Here are the TOP 6 Things the Most Productive people do and have excellent results with! Also, please comment below for your chance to win a Starbucks gift card for $25 and click the link below for your copy of the Pre-Leave Ritual Worksheet.
Do you know what it takes to go from making 40k a year to 4 million a year as a real estate agent? Watch now!!! Please don’t forget to leave a comment below and let us know what you think of this week’s strategy. We love to hear from you!
GET our 28-Page Report “40 Real Estate Objections and How To Professionally Handle Them” HERE
How Powerful Are Testimonials to Your Real Estate Business?
Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free!
Here are some tips on getting testimonials that hit home with prospects:
1. Tell a Story with Specific Results
Think of some “Client Success Stories” that you remember from other websites. Often, the most vivid memories you’ll have are of testimonials that tell a story, beginning with a problem and finishing with successful results.
Here’s an example:
“As first-time home buyers, we were full of questions and had many concerns about making a good investment. Kelly took the time to educate us about the market, explained the entire process step by step, and found us a wonderful home in less than 3 weeks.”
Anytime we hear something like this, we automatically compare ourselves to the people telling the story. WE ARE NOW INVOLVED!
The mention of specific, desirable results, especially when there is anxiety involved in a process, triggers a natural “light at the end of the tunnel” response in the reader or listener that makes them think, “I want that”.
2. Use Numbers to Back Up Your Statements
We are conditioned from a very early age to have confidence in numbers. From school textbooks to the nightly news, facts are presented to us with figures to back them up, and we automatically associate them with a sense of legitimacy.
You can use this principle to create powerful testimonials. Here’s an example:
“Jennifer has helped us with multiple transactions, and did a wonderful job helping several of our friends during that time also. We have always been delighted with her service.”
Not bad, but consider the next one:
“Jennifer has helped us buy and sell 3 homes in 5 years, and did a wonderful job helping 4 of our friends during that time also. We have always been 100% delighted in her service.”
While both testimonials are good, the numbers in Version 2 allow people to actually “see” what is being said. It carries much greater authority on a subconscious level.
3. Write It Yourself
Here’s the thing. Most people, even your biggest fans, don’t really want to write a testimonial – even if they think, or say, they want to. The reason is simply that it puts them under pressure.
Most of them will try to write something that sounds absolutely perfect, and will put so much thought into it that their half-finished testimonial dies a quiet death on their computer hard drive.
Rather than put yourself in the uncomfortable position of having to ask them about it, it’s much easier on everyone if you just have a conversation, so that they can tell you what they liked about working with you. Afterwards it’s the easiest thing in the world to say:
“Would it be alright with you if I wrote up some of your comments to use in a testimonial? I’ll email it to you first so you can make sure you’re OK with everything.”
You can almost hear the sighs of relief. You’ve put them in a position to do something nice, without having to put forth any effort! (And now you can incorporate their remarks into a results-based, number-referencing testimonial.)
The main thing to remember is, get testimonials, and use them! Even when they’re not perfect, or it seems inconvenient. Testimonials are incredibly powerful tools that will turn real estate prospects into clients faster than any other type of marketing.
You probably won’t believe about the 4-Hour Workday without being unproductive but allow me to show you how!
Now, before I go into my actual schedule, I need to make some very important points that will really give you the backbone for implementing this “4 Hour Workday” Pan. Remember: Attitude is EVERYTHING!
1. Get your mind right! Quit watching the news every morning before you go to work and put on something motivating and positive instead. People tell me they need to stay informed and up on events but really, if something is that important, believe me you’ll hear about it!
2. Associate Yourself with Positive, like-minded People. Find people who are excited about life and what they do and leave the negative naysayers to the company of someone else. Fill your head with the good stuff.
3. Seek Out and Surround Yourself with Highly Successful People. Find out what they’re doing. 99% of the time, these people is more than happy to share their wealth of knowledge with you. The other 1% isn’t worth following anyway. Copy what they do and figure out their systems. Set your specific goals so you know your specific outcome.
4. Work hard and Work Diligently! Focus on what you are doing and don’t allow for interruptions. Turn your phone on silent, forward your calls, turn off your e-mail reminders and shut your door. It’s YOUR TIME. Make it count and ask others to respect you.
5. Never compare yourself to others. Each step forward, even a tiny one is progress. When you are progressing, you are moving toward attaining your goals.
Now that you’re on the right foot, time to start your day!
On Your Way to Work: Listen to something positive: a good book on tape, uplifting music, whatever you need to get in your right frame of mind. You can do this on a morning walk as well if you work from home. This is your time: no phone calls, no e-mails, just you and whatever you are listening to.
8:00 – 8:30 AM: Check emails/print leads/close email. Don’t just check your email – empty it out. If it’s a lead, forward it to your assistant, etc. or print it out. If you don’t have an assistant, you’ll be your own assistant from 12:00 to 5. Remember for the first four hours of the day, you’re a businessperson, not an assistant! At 8:30, close that email and move on to the next task.
8:30 – 8:40 AM: Put your one posting on your Fan Page. This can be some helpful info, a listing; a new sold property, etc. You can check out other’s pages to get ideas but don’t get into socializing with people. This is strictly business time! Remember, this Page is for REAL ESTATE! I can help you build a Fan Page to attract more clients as well. Ask me!
8:40 – 8:45 AM: Print leads from your Fan Page. Leads are people who are interested in reports, properties, webinars, classes, etc. Click on their photo to get their contact information. Close Facebook at 8:45!
8:45 – 9:00 AM: Read positive thoughts or affirmations (If you need help here, ask me!
9:00 – 11:00 AM: $$ MONEY MAKING TIME!!! $$ PICK UP THE PHONE!!! Call past clients, leads from Facebook, title companies, referral partners, follow up with dead leads, teach classes, make presentations, cold call (for all those Mike Ferry enthusiasts!), door knock, visit clients and past clients. DON’T handle incoming calls unless it’s a dire situation (chances are, they can wait). This is your time of the day to make your money. Even if you have to tape the phone to your hand, DO IT!!!
11:00 AM – 12:00 PM: Spend one hour a day building your bridges! What do I mean by bridges? Well, if you think of a river between you and profitable deals, you need to build bridges (Fan Pages, Webinars, etc.) to get across that river to where the money is, don’t you? Most people start on one bridge and then start another and end up finishing neither! Bad idea! So, instead focus on building one bridge at a time during this hour. It could be the Fan Page, a blog, or whatever, the point is – pick one and get started on it.
12:00 – 5:00 PM: If you don’t have an assistant, take care of all the tasks you set aside to do during your first 4 hours. After a month or two of working’ this schedule, you’ll have the money to hire an assistant. It’s as simple as that.
This is my challenge to you: Do this new schedule for 30 Days and let me know if this works for you! Action is everything. So the question isn’t “CAN YOU”… the question is “WILL YOU”?
To win this week’s $25 Starbucks Gift Card, please let me know and comment below how your workday looks like and which half of the day makes you more money!!!!
What Does Your Realtor Do For You? Do You Want This Document?
By all accounts, the general public is not aware of all the services Real Estate Agents provide to sellers and buyers during the course of the transaction, probably because most of the important services are performed behind the scenes. Would you like a report that includes over 180 different tasks that YOU do to help a buyer or seller during a transaction?
Well, this week’s “Saturday Strategy” includes a Word document that includes a list of over 180 tasks that YOU do to help buyers and sellers. And, you can download the doc, change out the contact info, and hand this our to all your potential clients:)
Please click HERE to download the FREE “What Does Your Realtor Do For You” Document you can give to your clients. And for your chance to win this week’s Starbucks Gift Card, please let us know one thing you wish clients knew that YOU do.
For any questions, feel free to contact our office at (281) 994-4240 . We are here to help! We’re looking forward to talking to you soon!